About Me

Scott Bredemann

SEO Strategist  ·  E-commerce SEO & Technical SEO

Greater Chicago Area · LinkedIn

12+ years growing organic traffic, revenue, and search visibility across e-commerce, financial services, and industrial B2B sites — blending technical SEO, content strategy, and executive reporting.

Summary

A track record of
turning search into growth

I’m an SEO strategist with over 12 years of experience growing organic traffic, revenue, and search visibility across e-commerce, financial services, and industrial B2B sites.

I bring a strong mix of technical SEO, content strategy, analytics, and executive reporting — and I’m comfortable working across large sites, complex datasets, and cross-functional teams to turn search opportunities into measurable business results.

Core Skills

Technical SEO E-commerce SEO Content Strategy Keyword & Competitor Research GA4 / Google Analytics Google Search Console SEMrush Screaming Frog Ahrefs / Majestic Core Web Vitals Site Architecture SEO Reporting Excel Looker Studio Stakeholder Management

Experience

Where I’ve done the work

01

SEO Strategist — MISUMI

Jul 2022 – Jun 2026 · United States

  • Led technical SEO across a large e-commerce site, including crawl budget, site speed, robots.txt, redirects, broken links, log analysis, internal linking, and site architecture.
  • Contributed to strong organic growth, including a 96% increase in organic impressions, 113% growth in blog organic visits, and 66% growth in ranking keywords during the latest annual performance period.
  • Authored 110+ SEO articles and supported dozens more, pairing keyword research with technical product knowledge to grow non-branded visibility.
  • Built SEO reporting in GA4 / Google Analytics, Google Search Console, SEMrush, Screaming Frog, Excel, and Looker Studio to guide content and technical priorities.
  • Conducted competitor and keyword gap analysis to identify content, category, and technical opportunities across industrial product lines.
  • Partnered with content, UX, analytics, engineering, and marketing teams to prioritize SEO fixes and explain tradeoffs to non-technical stakeholders.
02

Lead SEO Analyst — Discover

Nov 2021 – Jul 2022 · Greater Chicago Area

  • Built SEO dashboards and reports for stakeholders and executive leadership, turning search data into content and technical priorities.
  • Led optimization of product and editorial content in the credit card section, increasing top-20 keyword rankings 17% YoY and organic clicks 12% YoY.
  • Partnered with UX, Analytics, Data Science, and Engineering teams to improve site performance, page experience, and SEO execution.
  • Managed external SEO agencies by setting priorities, reviewing deliverables, and keeping work aligned with internal SEO standards.
03

Senior Search Engine Optimization Analyst — OpticsPlanet, Inc.

Dec 2015 – Nov 2021

  • Owned SEO strategy as the sole SEO lead, driving 159% YoY organic revenue growth through technical improvements, content optimization, and ongoing analysis.
  • Managed SEO reporting across Google Analytics, Google Search Console, SEMrush, and Majestic for a site generating 100M+ monthly impressions.
  • Ran technical audits covering backlinks, XML sitemaps, Core Web Vitals, page speed, internal linking, and 404 remediation.
  • Led keyword research, gap analysis, metadata updates, and on-page copy improvements to grow rankings and CTR.
  • Presented monthly SEO performance and growth recommendations to the CEO and Managing Director of Marketing.
04

Founder & Growth Lead — OTPackaging.com

Oct 2013 – Dec 2016 · Schaumburg, IL

  • Built and managed site strategy across design, development, SEO, marketing, and performance analysis.
  • Managed purchasing and supplier relationships, negotiating pricing and improving supply reliability.
  • Used ROI, market, and competitor analysis to guide pricing, product positioning, and marketing campaigns.
05

Senior Sales Analyst — Uline

Feb 2006 – Oct 2013 · Pleasant Prairie, WI

  • Analyzed sales, market, and product trends for a $2.5B annual sales organization, delivering insights to sales leadership.
  • Built Excel and Access analyses using pivot tables, VLOOKUPs, forecasting models, ratio analysis, and large dataset cleanup.
  • Recommended catalog and e-commerce content improvements to support product discoverability and sales enablement.
  • Evaluated product performance, gross margin, sales by rep, customer survey data, and new product opportunities.

Education & Certifications

Foundations behind the work

Master of Science in Management

Gies College of Business, University of Illinois Urbana-Champaign

Bachelor of Arts, Political Science and Government

University of Illinois Urbana-Champaign

Strategic Leadership and Management

Professional certification

Work Together

Let’s talk about your search presence

If you’re serious about building organic traffic that lasts, I’d like to hear about where you’re trying to go.

Get in Touch